3. Textile Innovation Stories and smart practices

3.6. VÚB (Czech Republic)

1)      Please provide the most interesting example of technical / smart textiles that you have.

VÚB a.s. is engaged in the development, research and implementation of smart and e-textiles. We already have several commercially realized products. These include special conductive hybrid threads, magnetic therapy tapes (special textile products), non-flammable underwear, ESD garments, as well as functional underwear - thermoregulation or thermo-insulating.

www.vubas.cz

 

2)      How did you promote or put your product on the market?

VÚB, a.s. uses these 2 basic possibilities:

 

A) Own sales and distribution channel - own sales department, E shop CLEVERTEX, promotion in the form of participation in domestic and foreign trade fairs, selected presentation events, using advertising and professional articles in magazines focused on the selected target group, direct contact of potential customers.

VÚB a.s. places products on the market under the registered EU trade mark CLEVERTEX.

 

B) Cooperation with selected companies - using their distribution networks, sales and promotional possibilities for placing products, developed by VÚB a.s., on the market.

 

3)      What requirements do you customers most request? (EC Certifications, washing etc.)

Requirements of our customers are based on specific products. We have to have all the parameters, the required standards, the properties of the products declared. The form of proving these required parameters are certificates, practical tests and others according to the requirements of our partners.

 

4)      Do you agree in sharing some of these experiences for educational purposes?

Yes, according to the concrete request and possibilities of companies